NOTES

This research was supported by Sangji University Research Fund, 2008.

REFERENCES

• 1. An HK, Jin YH. Effect of the consumer recognition about food additives on the behavioral intention: Focused on the madiating effect of perceived risk. J Foodserv Manage. 2009; 12(4): 441-459.
• 2. Arvola A, Vassallo M, Dean M, Lampila P, Saba A, Lahteenmaki L, Shepherd R. Predicting intentions to purchase organic food: The role of affective and moral attitudes in the theory of planned behaviour. Appetite. 2007; 50(2-3): 443-454.ArticlePubMed
• 3. Bae KG. Current situation of agricultural organic products and organic processing food. Food Sci Ind. 2006; 39(3): 35-51.
• 4. Balasubramanian SK, Cole CA. Consumers' search and use of nutrition information: The challenge and promise of th nutrition labeling and education act. J Marketing. 2002; 66: 112-127.
• 5. Borra S. Consumer perspectives on food labels. Am J Clin Nutr. 2006; 83(5): 1235S.ArticlePubMed
• 6. Burton S, Andrews JC. Age, product nutrition, and label format effects on consumer perceptions and product evaluations. J Consum Aff. 1996; 30(1): 68-89.Article
• 7. Tracking Nutrition Trends VI 2006. 2006; cited 2011 Jan 30. Canadian Council of Food and Nutrition; Available from http://www.ccfn.ca/pdfs/TNT_VI_Report_%202006.pdf.
• 8. Chang NS. Food/nutrition attitudes views and practices of adults in Seoul area. Korean J Nutr. 1997a; 30(3): 360-369.
• 9. Chang SO. A study on the current nutrition labeling practices for the processed foods retailed in the supermarket in Korea. Korean J Nutr. 1997b; 30(1): 100-108.
• 10. Chang SO. A study of the comprehension and preference of consumers to four different formats of nutrition label. Korean J Nutr. 1997c; 30(6): 679-689.
• 11. Chen MF. Consumer attitudes and purchase intentions in relation to organic food in Taiwan: Moderating effects of food-related personality traits. Food Qual Prefer. 2007; 18(7): 1008-1021.
• 12. Choi JH, Chung YJ. Consumer preferred formats of nutrition labels. Korean J Community Nutr. 2003; 8(2): 220-230.
• 13. Chung EJ, Jeon JS, Ahn HS. Reading and understanding of food & nutrition labels and dietary behaviors of female middle and high school students. J Korean Diet Assoc. 2010; 16(3): 239-254.
• 14. Chung JY, Kim MJ. Using and understanding of nutrition labels and related factors among female adults in the Seoul area. Korean J Community Nutr. 2007; 12(4): 417-425.
• 15. Davis FD. A technology acceptance model for empirically testing new end-user information systems : Theory and results. 1986; Sloan School of Management, Massachusetts Institute of Technology; Doctoral Dissertation.
• 16. Davis FD. Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly. 1989; 13(3): 319-340.Article
• 17. Han MY, Ahn MS. A study on the purchase action of processed foods and the recognition for food additives of urban housewives. Korean J Diet Cult. 1998; 13(2): 119-126.
• 18. Hawkes C. Nutrition labels and health claims: The global regulatory environment. World Health Organization report. 2004; Geneva.
• 19. Heijden HVD, Verhagen T, Creemers M. Understanding online purchase intention: Contributions from technology and trust perspectives. European J Information Systems. 2003; 12: 41-48.
• 20. Hyun TS, Kim WS. A study on the perception and consumption of imported and organic produce of urban housewives. Korean J Community Nutr. 1997; 2(1): 74-85.
• 21. Jeon HR, Jae MK. Consumer consciousness toward wellbeing and well-being oriented consumer behaviors according to the dietary life: Focused on purchasing, using, and disposal behavior of married women. J Korean Living Sci Assoc. 2007; 16(5): 957-967.Article
• 22. Joo NM, Yoon JY, Kim OS, Ko YJ, Jung HA, Choi EY. A survey on the recognition and satisfaction of food labeling system in Seoul and Geongsangnam-do area. Korean J Food Cult. 2005; 20(5): 525-531.
• 23. Joo NM, Yoon JY, Kim OS, Park SH, Ko YJ, Kim JY. A study on the awareness of female consumers for nutrition labeling system. Korean J Food Cult. 2006; 21(2): 209-215.
• 24. Wills JM, Schmidt DB, Pillo-Blocka F, Cairns G. Exploring global consumer attitudes toward nutrition information on food labels. Nutr Rev. 2009; 67(Suppl 1): S102-S106.ArticlePubMed
• 25. Jun SI. Problems in the delivery of food additives information and government strategies for them. 2006; Korea Food & Drug Administration.
• 26. Kang JH, Jeong HG. Measuring the effects of belief, subjective norm, moral feeling and attitude on intention to consume organic beef. Korean J Food Cult. 2008; 23(3): 301-307.
• 27. Kim HC, Kim MR. Consumers' recognition and information need about food safety: Focused on pesticide residues, foodborne illness, and food additives. Korean J Diet Cult. 2001; 16(4): 296-309.
• 28. Kim HC, Kim MR. Consumer attitudes towards food additives. J East Asian Soc Diet Life. 2005; 15(1): 126-135.
• 29. Kim SY, Nayga RM, Capps O. Food label use, self-selectivity, and diet quality. J Consum Aff. 2001; 35(2): 246-363.Article
• 30. Klaus GG, Josephine MW. A review of European research on consumer response to nutrition information on food labels. J Public Health. 2007; 15: 385-399.ArticlePDF
• 31. Ko SY, Kim KW. Nutrition label use, self-efficacy, snacking and eating behavior of middle school students in Kyunggi area. Korean J Community Nutr. 2010; 15(4): 513-524.
• 32. Korea Centers for Disease Control and Prevention. The Fourth Korea National Health and Nutrition Examination Survey (KNHANES IV-1). 2008; 195-197.
• 33. Korea Food & Drug Administration. Food labeling standard. 2010a; cited 2010 November 8. Available from http://nutrition.kfda.go.kr/nutrition.
• 34. Korea Food & Drug Administration. Food labeling. 2010b; cited 2010 November 8. Available from http://www.foodnara.go.kr.
• 35. Kreuter MW, Brennan LK, Sharff DP, Lukwago SN. Do nutrition label readers eat healthier diets? Behavioral correlates of adults' use of food labels. Am J Prev Med. 1997; 13(4): 277-283.ArticlePubMed
• 36. Kwon KI, Yoon SW, Kim SJ, Kang HN, Kim HN, Kim JY, Kim SY, Kim KL, Jung SM, Ock SW, Lee EJ, Kim JW, Kim MC, Park HK. A survey on customers' perceptions of nutrition labeling for processed food and restaurant meal. Korean J Nutr. 2010; 43(2): 181-188.Article
• 37. Lee HY, Kim MK. Dietary behavioral correlates of nutrition label use in Korean women. Korean J Nutr. 2008; 41(8): 839-850.
• 38. Lee IS, Choi BS, You DR, Park YM. College students characteristics and utilization of the nutrition labels on food package. Korean J Diet Cult. 2002; 17(3): 299-308.
• 39. Lee JS. Awareness on nutrition labeling of the processed food among elementary school teachers in Busan. Korean J Community Nutr. 2009; 14(4): 430-440.
• 40. Lee JW, Kim DS. Recognition of processed foods may affect the use of food labelings in middle school students. J Korean Diet Assoc. 2003; 9(3): 185-196.
• 41. Moorman C. The effects of stimulus and consumer characteristics on the utilization of nutrition information. J Consum Res. 1990; 17(3): 362-374.Article
• 42. Myung CO, Park YSm, Lee KW. A study on college students' awareness and life pattern on well-being. J East Asian Soc Diet Life. 2007; 17(1): 27-42.
• 43. Park SJ, You SY. A study of the effect of health motivation and environmental concern on choosing organic food. Consumption Cult Study. 2007; 10(4): 107-126.Article
• 44. Satia JA, Galanko JA, Neuhouser ML. Food nutrition label use is associated with demographic, behavioral, and psycosocial factors and dietary intake among African Americans in North Carolina. J Am Diet Assoc. 2005; 105(3): 392-402.PubMed
• 45. Sohn CH. Perception of nutrition labeling on restaurant menus among adults in Suwon. Korean J Community Nutr. 2009; 14(4): 420-429.
• 46. Suh BW. A study on the relationship between TV program related to health and diet and consumers' diet life. Korean J Food Mark Econ. 2009; 25(2): 29-48.
• 47. Wonnancott J. Food additives. Nutr Food Sci. 1986; 86(1): 20-21.Article
• 48. You SY, Park JH. An analysis of exploring the relationship between consumer concerns and changed behavior associated with the food safety and the influencing factors : Residue, microorganism, growth hormone, irradiation, food additives. Rev Bus Econ. 2005; 18(6): 2841-2858.
• 49. You SY, Park SJ, Yoon HY, Chinaxuefei . A study of influencing factors of behavioral intention for organic food. Industrial Economic Study. 2008; 21(1): 441-460.
• 50. Zarkin GA, Dean N, Nauskopf JA, Williams R. Potential health benefits of nutrition label changes. Am J Public Health. 1993; 83(5): 717-724.ArticlePubMedPMC

Fig. 1

The rate of subjects who check the nutrition labeling.

Fig. 2

The rate of subjects who check organic food labeling.

Fig. 3

The rate of subjects who check food additives labeling.

Table 1

General characteristics of subjects

^***: p < 0.001

1) For housewives

2) For housewives having a child

Table 2

Usefulness, attitude for using and purchase intention about nutrition labeling

^*: p < 0.05, ^**: p < 0.01, ^***: p < 0.001

1) Likert-type 5 point scale : 1 = strongly disagree, 5 = strongly agree

2) Reverse coding

Table 3

Usefulness, attitude for using and purchase intention about organic food labeling

^**: p < 0.01, ^***: p < 0.001

1) Likert-type 5 point scale : 1 = strongly disagree, 5 = strongly agree

2) Reverse coding

Table 4

Usefulness, attitude for using and purchase intention about food additives labeling

^*: p < 0.05, ^**: p < 0.01, ^***: p < 0.001

1) Likert-type 5 point scale : 1 = strongly disagree, 5 = strongly agree

2) Reverse coding

Table 5

Correlation of usefulness, attitude for using with purchase intention about food labeling

^***: p < 0.001

1) Correlation coefficient

Table 6

Regression of usefulness and attitude for using on purchase intention about food labeling

1) R = 0.637 R² = 0.405 adjusted R² = 0.401 F = 101.150^***

2) R = 0.619 R² = 0.384 adjusted R² = 0.380 F = 92.440^***

3) R = 0.486 R² = 0.236 adjusted R² = 0.231 F = 45.961^***

^**: p < 0.01, ^***: p < 0.001

Figure & Data

Fig. 1

The rate of subjects who check the nutrition labeling.

Fig. 2

The rate of subjects who check organic food labeling.

Fig. 3

The rate of subjects who check food additives labeling.

Table 1

General characteristics of subjects

^***: p < 0.001

1) For housewives

2) For housewives having a child

Table 2

Usefulness, attitude for using and purchase intention about nutrition labeling

^*: p < 0.05, ^**: p < 0.01, ^***: p < 0.001

1) Likert-type 5 point scale : 1 = strongly disagree, 5 = strongly agree

2) Reverse coding

Table 3

Usefulness, attitude for using and purchase intention about organic food labeling

^**: p < 0.01, ^***: p < 0.001

1) Likert-type 5 point scale : 1 = strongly disagree, 5 = strongly agree

2) Reverse coding

Table 4

Usefulness, attitude for using and purchase intention about food additives labeling

^*: p < 0.05, ^**: p < 0.01, ^***: p < 0.001

1) Likert-type 5 point scale : 1 = strongly disagree, 5 = strongly agree

2) Reverse coding

Table 5

Correlation of usefulness, attitude for using with purchase intention about food labeling

^***: p < 0.001

1) Correlation coefficient

Table 6

Regression of usefulness and attitude for using on purchase intention about food labeling

1) R = 0.637 R² = 0.405 adjusted R² = 0.401 F = 101.150^***

2) R = 0.619 R² = 0.384 adjusted R² = 0.380 F = 92.440^***

3) R = 0.486 R² = 0.236 adjusted R² = 0.231 F = 45.961^***

^**: p < 0.01, ^***: p < 0.001

REFERENCES

• 1. An HK, Jin YH. Effect of the consumer recognition about food additives on the behavioral intention: Focused on the madiating effect of perceived risk. J Foodserv Manage. 2009; 12(4): 441-459.
• 2. Arvola A, Vassallo M, Dean M, Lampila P, Saba A, Lahteenmaki L, Shepherd R. Predicting intentions to purchase organic food: The role of affective and moral attitudes in the theory of planned behaviour. Appetite. 2007; 50(2-3): 443-454.ArticlePubMed
• 3. Bae KG. Current situation of agricultural organic products and organic processing food. Food Sci Ind. 2006; 39(3): 35-51.
• 4. Balasubramanian SK, Cole CA. Consumers' search and use of nutrition information: The challenge and promise of th nutrition labeling and education act. J Marketing. 2002; 66: 112-127.
• 5. Borra S. Consumer perspectives on food labels. Am J Clin Nutr. 2006; 83(5): 1235S.ArticlePubMed
• 6. Burton S, Andrews JC. Age, product nutrition, and label format effects on consumer perceptions and product evaluations. J Consum Aff. 1996; 30(1): 68-89.Article
• 7. Tracking Nutrition Trends VI 2006. 2006; cited 2011 Jan 30. Canadian Council of Food and Nutrition; Available from http://www.ccfn.ca/pdfs/TNT_VI_Report_%202006.pdf.
• 8. Chang NS. Food/nutrition attitudes views and practices of adults in Seoul area. Korean J Nutr. 1997a; 30(3): 360-369.
• 9. Chang SO. A study on the current nutrition labeling practices for the processed foods retailed in the supermarket in Korea. Korean J Nutr. 1997b; 30(1): 100-108.
• 10. Chang SO. A study of the comprehension and preference of consumers to four different formats of nutrition label. Korean J Nutr. 1997c; 30(6): 679-689.
• 11. Chen MF. Consumer attitudes and purchase intentions in relation to organic food in Taiwan: Moderating effects of food-related personality traits. Food Qual Prefer. 2007; 18(7): 1008-1021.
• 12. Choi JH, Chung YJ. Consumer preferred formats of nutrition labels. Korean J Community Nutr. 2003; 8(2): 220-230.
• 13. Chung EJ, Jeon JS, Ahn HS. Reading and understanding of food & nutrition labels and dietary behaviors of female middle and high school students. J Korean Diet Assoc. 2010; 16(3): 239-254.
• 14. Chung JY, Kim MJ. Using and understanding of nutrition labels and related factors among female adults in the Seoul area. Korean J Community Nutr. 2007; 12(4): 417-425.
• 15. Davis FD. A technology acceptance model for empirically testing new end-user information systems : Theory and results. 1986; Sloan School of Management, Massachusetts Institute of Technology; Doctoral Dissertation.
• 16. Davis FD. Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly. 1989; 13(3): 319-340.Article
• 17. Han MY, Ahn MS. A study on the purchase action of processed foods and the recognition for food additives of urban housewives. Korean J Diet Cult. 1998; 13(2): 119-126.
• 18. Hawkes C. Nutrition labels and health claims: The global regulatory environment. World Health Organization report. 2004; Geneva.
• 19. Heijden HVD, Verhagen T, Creemers M. Understanding online purchase intention: Contributions from technology and trust perspectives. European J Information Systems. 2003; 12: 41-48.
• 20. Hyun TS, Kim WS. A study on the perception and consumption of imported and organic produce of urban housewives. Korean J Community Nutr. 1997; 2(1): 74-85.
• 21. Jeon HR, Jae MK. Consumer consciousness toward wellbeing and well-being oriented consumer behaviors according to the dietary life: Focused on purchasing, using, and disposal behavior of married women. J Korean Living Sci Assoc. 2007; 16(5): 957-967.Article
• 22. Joo NM, Yoon JY, Kim OS, Ko YJ, Jung HA, Choi EY. A survey on the recognition and satisfaction of food labeling system in Seoul and Geongsangnam-do area. Korean J Food Cult. 2005; 20(5): 525-531.
• 23. Joo NM, Yoon JY, Kim OS, Park SH, Ko YJ, Kim JY. A study on the awareness of female consumers for nutrition labeling system. Korean J Food Cult. 2006; 21(2): 209-215.
• 24. Wills JM, Schmidt DB, Pillo-Blocka F, Cairns G. Exploring global consumer attitudes toward nutrition information on food labels. Nutr Rev. 2009; 67(Suppl 1): S102-S106.ArticlePubMed
• 25. Jun SI. Problems in the delivery of food additives information and government strategies for them. 2006; Korea Food & Drug Administration.
• 26. Kang JH, Jeong HG. Measuring the effects of belief, subjective norm, moral feeling and attitude on intention to consume organic beef. Korean J Food Cult. 2008; 23(3): 301-307.
• 27. Kim HC, Kim MR. Consumers' recognition and information need about food safety: Focused on pesticide residues, foodborne illness, and food additives. Korean J Diet Cult. 2001; 16(4): 296-309.
• 28. Kim HC, Kim MR. Consumer attitudes towards food additives. J East Asian Soc Diet Life. 2005; 15(1): 126-135.
• 29. Kim SY, Nayga RM, Capps O. Food label use, self-selectivity, and diet quality. J Consum Aff. 2001; 35(2): 246-363.Article
• 30. Klaus GG, Josephine MW. A review of European research on consumer response to nutrition information on food labels. J Public Health. 2007; 15: 385-399.ArticlePDF
• 31. Ko SY, Kim KW. Nutrition label use, self-efficacy, snacking and eating behavior of middle school students in Kyunggi area. Korean J Community Nutr. 2010; 15(4): 513-524.
• 32. Korea Centers for Disease Control and Prevention. The Fourth Korea National Health and Nutrition Examination Survey (KNHANES IV-1). 2008; 195-197.
• 33. Korea Food & Drug Administration. Food labeling standard. 2010a; cited 2010 November 8. Available from http://nutrition.kfda.go.kr/nutrition.
• 34. Korea Food & Drug Administration. Food labeling. 2010b; cited 2010 November 8. Available from http://www.foodnara.go.kr.
• 35. Kreuter MW, Brennan LK, Sharff DP, Lukwago SN. Do nutrition label readers eat healthier diets? Behavioral correlates of adults' use of food labels. Am J Prev Med. 1997; 13(4): 277-283.ArticlePubMed
• 36. Kwon KI, Yoon SW, Kim SJ, Kang HN, Kim HN, Kim JY, Kim SY, Kim KL, Jung SM, Ock SW, Lee EJ, Kim JW, Kim MC, Park HK. A survey on customers' perceptions of nutrition labeling for processed food and restaurant meal. Korean J Nutr. 2010; 43(2): 181-188.Article
• 37. Lee HY, Kim MK. Dietary behavioral correlates of nutrition label use in Korean women. Korean J Nutr. 2008; 41(8): 839-850.
• 38. Lee IS, Choi BS, You DR, Park YM. College students characteristics and utilization of the nutrition labels on food package. Korean J Diet Cult. 2002; 17(3): 299-308.
• 39. Lee JS. Awareness on nutrition labeling of the processed food among elementary school teachers in Busan. Korean J Community Nutr. 2009; 14(4): 430-440.
• 40. Lee JW, Kim DS. Recognition of processed foods may affect the use of food labelings in middle school students. J Korean Diet Assoc. 2003; 9(3): 185-196.
• 41. Moorman C. The effects of stimulus and consumer characteristics on the utilization of nutrition information. J Consum Res. 1990; 17(3): 362-374.Article
• 42. Myung CO, Park YSm, Lee KW. A study on college students' awareness and life pattern on well-being. J East Asian Soc Diet Life. 2007; 17(1): 27-42.
• 43. Park SJ, You SY. A study of the effect of health motivation and environmental concern on choosing organic food. Consumption Cult Study. 2007; 10(4): 107-126.Article
• 44. Satia JA, Galanko JA, Neuhouser ML. Food nutrition label use is associated with demographic, behavioral, and psycosocial factors and dietary intake among African Americans in North Carolina. J Am Diet Assoc. 2005; 105(3): 392-402.PubMed
• 45. Sohn CH. Perception of nutrition labeling on restaurant menus among adults in Suwon. Korean J Community Nutr. 2009; 14(4): 420-429.
• 46. Suh BW. A study on the relationship between TV program related to health and diet and consumers' diet life. Korean J Food Mark Econ. 2009; 25(2): 29-48.
• 47. Wonnancott J. Food additives. Nutr Food Sci. 1986; 86(1): 20-21.Article
• 48. You SY, Park JH. An analysis of exploring the relationship between consumer concerns and changed behavior associated with the food safety and the influencing factors : Residue, microorganism, growth hormone, irradiation, food additives. Rev Bus Econ. 2005; 18(6): 2841-2858.
• 49. You SY, Park SJ, Yoon HY, Chinaxuefei . A study of influencing factors of behavioral intention for organic food. Industrial Economic Study. 2008; 21(1): 441-460.
• 50. Zarkin GA, Dean N, Nauskopf JA, Williams R. Potential health benefits of nutrition label changes. Am J Public Health. 1993; 83(5): 717-724.ArticlePubMedPMC

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