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The Housewives' Purchase Behaviors on Environment-friendly Agricultural Products in Daejeon Area
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In Jung Kim, Joon Ho Lee
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Korean J Community Nutr 2011;16(3):386-397. Published online June 30, 2011
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DOI: https://doi.org/10.5720/kjcn.2011.16.3.386
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 Abstract
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- This study was to investigate the housewives' purchase behaviors on the environment-friendly agricultural products (EFAP) by survey in Daejeon area housewives. 390 questionnaires were used and analysed. Most of the subjects were female (92.6%) distributed evenly in their 40's (55.4%), and graduated from high school (43.6%) or college (36.4%). Subjects' occupation was most housewives (64.1%) and 77.4% of the subjects had monthly family income of 2 million won or more. 76.9% of the subjects had purchased EFAP already. The reason of purchasing EFAP was mainly "good for health" (80.3%), and reason for non-purchasing was "high prices" (28%) or "not so trustworthy" (25.6%). The most purchasing frequency was "once a week" (29%). 46.7% of the subjects spent 20% of their agricultural product cost for EFAP and 38.7% of them spent less than 30,000 won per month for EFAP. On checking of EFAP labeling, the housewives scored 3.59 for the validate date, 3.25 for the place of origin, 2.8 for the quality certification mark by 4-point Likert scale. 65.1% of the subject had intention to increase purchasing of EFAP in future. To promote the consumption of EFAP, the improvement factors were price-cutting (47.9%), trust on producers (18.2%) and quality betterment (17.7%). Accordingly, the consumers prefer EFAP for wellbeing health of families; however, they hesitate to buy due to their high price and the low reliability on producers of EFAP. Thus the producers and the related organization of EFAP should contrive proper countermeasures to increase consumer's satisfaction level on their credibility and price of EFAP.
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Citations
Citations to this article as recorded by  - Sustainability transitions in agri-food systems: insights from South Korea’s universal free, eco-friendly school lunch program
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Agriculture and Human Values.2020; 37(4): 1055. CrossRef - Perception of Use of Environment-friendly Agricultural Products during School Foodservice of Mothers of Elementary School Students in Gyeonggi
Young-Un An, Myung-Hee Kim, Mi-Kyeong Choi, Mi-Hyun Kim
Korean Journal of Community Nutrition.2018; 23(3): 234. CrossRef - Factors Influencing the Purchase Intention of Environment-Friendly Agricultural Products for Mothers with Elementary School Children
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The Korean Journal of Community Living Science.2018; 29(1): 97. CrossRef - Perception and Purchase Behavior on Environment-friendly Agricultural Products of College Students in Daejeon
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Korean journal of food and cookery science.2015; 31(3): 328. CrossRef - Perception of School Foodservice Using of Environmentally Friendly Agricultural Products of Elementary School Parents in Jeonnam
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Journal of The Korean Society of Food Culture.2014; 29(6): 577. CrossRef - A Study of Food Habit and Food Purchase Behavior on Healthy Dietary Life by Housewives in Daejeon
Ji Hyun Yu, Nan Sook Koo
Korean Journal of Human Ecology.2013; 22(2): 375. CrossRef - Middle School Students' Perception of Environment-friendly Agricultural Products (EAPs) and the Degree of Confidence about the Certification Mark in Daegu
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Korean Journal of Community Nutrition.2013; 18(4): 324. CrossRef - A Study on the Pattern of Consumption Behavior of Environmentally-friendly Agricultural Products by Housewives and an Assessment of the Need for Environmentally-friendly Agricultural Products in Childcare Centers in Jeonju
Jeong-Ok Rho, Hyun-Jin Kim
The Korean Journal of Food And Nutrition.2012; 25(2): 215. CrossRef
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