Korean Journal of Community Nutrition

Research Article

[Korean]
Consumption Values of Fast Food according to Health Consciousness in American Consumers: Kiwon Lee, Youngmi Lee; Korean J Community Nutr 2022;27(4):309-320. Published online August 31, 2022; DOI: https://doi.org/10.5720/kjcn.2022.27.4.309

Abstract PDF: Objectives
This study aimed to analyze the consumption values of fast foods among American consumers and compare the consumption values according to the levels of health consciousness.
Methods
An online survey using a self-administered questionnaire was conducted on 351 American consumers. Based on the median health consciousness score (3.83 out of 5 points), the subjects were classified into the low health-conscious group (Low group) and the high health-conscious group (High group). Factor analysis was used to extract factors for the five consumption values (functional, social, emotional, conditional, and epistemic values). The differences in the consumption values between the two groups were analyzed.
Results
A total of 14 factors were extracted for the five consumption values and 9 factors among them (convenience, healthiness, and taste in functional values; health-conscious people, young, busy, obese people, low class, and budget restricted people in social values; guilt in emotional values; accidental situations in conditional values) showed significant differences between the two groups. The Low group had a higher perception of the factor of healthiness (P < 0.001) than the High group. The High group had a relatively higher perception of the factors of convenience (P < 0.001), taste (P < 0.001), and guilt (P < 0.001). In addition, the High group perceived the social values of fast foods more negatively. The High group consumed fast foods less frequently than the Low group and perceived their health status and healthiness of eating habits more positively.
Conclusions
The results reveal that the health consciousness level significantly influences consumption value perceptions about fast foods in American consumers. Policymakers and marketers can develop effective strategies based on the results of this study.

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Original Articles

[English]
A Study on Body Image Perception and Eating Disorders by Birth-Place and the Length of Residence in USA in Korean American College Students: Ho Kyung Ryu, Isobel R Contento; Korean J Community Nutr 2011;16(1):113-125. Published online February 28, 2011; DOI: https://doi.org/10.5720/kjcn.2011.16.1.113

This study was conducted to compare the body image perception, weight control experiences and the eating disorders according to where they were born, and the length of residence in USA among Korean-American college students. Three hundred college students participated in the study: 144 males and 156 females, 122 America-born (AB) and 171 Korea-born (KB) who live in New York City and New Jersey. Subjects responded to a self-administered questionnaire. The results showed that the ratio of overweight (23.2%) and obesity (26.8%) of males was higher than females' (16.1% and 6.3%, respectively). There were no significant differences according to born-place or the length of residence in USA of KB. People who had tried to control their weight were 58%. The ratio of weight control experiences of females (72.4%) was higher than males' (42.4%) as well as people who were normal or underweight than who were overweight or obesity. There were no significant differences according to born-place or the length of the residence in the USA of KB. In body image perception, the subjects who were normal and underweight overestimated their body figure, and the subjects who were overweight and obese underestimated their body figure. The desired and ideal figure of female students was significantly thinner than the current figure and also that of male students. There were no significant differences according to born-place or the length of the residence in USA of KB. The ratio of eating disorder was 8.7%, and females had higher percentage than males. And shorter they lived in USA, the percentage of eating disorder was higher.

Citations

Citations to this article as recorded by

A Comparative Study of Dietary and Weight Control Behavior of Female College Students in Korea and China
Li Song, Na Young An, Ho Kyung Ryu
The Korean Journal of Community Living Science.2015; 26(4): 761. CrossRef
The Associations between Discordance of Body Image and Physical Activities among Adults Aged 19 to 64 Years: Based on the Data from 2010 Community Health Survey
In Ae Chun, So Yeon Ryu, Jong Park, Mi Ah Han, Seong Woo Choi, Dae Sik Ko
The Korean Journal of Obesity.2014; 23(4): 274. CrossRef
The differences of dietary and health-related habits, depression, eating disorder and nutrient intake according to the life stress in nursing college students
Myung-Sook Park, Kyung-Ae Park
Journal of the Korea Academia-Industrial cooperation Society.2014; 15(1): 344. CrossRef
The Study of the Weight Control Experiences, Body Image Perception and Eating Disorder Status of High School Students in Yantai City, Shandong Province, China
Wen Jing Yu, Ho Kyung Ryu
The Korean Journal of Community Living Science.2013; 24(4): 447. CrossRef
The Effect of Height on Body Weight Estimation by the Photo in Internet Users and Experts
Young-Jin Tak, Yun-Jin Kim, Sang-Yeoup Lee, Jeong-Gyu Lee, Dong-Wook Jung, Yu-Hyeon Yi, Young-Hye Cho, Eun-Jung Choi, Byung-Mann Cho
The Korean Journal of Obesity.2013; 22(1): 50. CrossRef
A Study o f the Body Weight Perception, Living Habits and Food Intake Frequency by Residence Type in Female College Students of Chenbuk Area
Eun-Sook Park
Korean Journal of Human Ecology.2013; 22(1): 215. CrossRef

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[English]
Relationship of Acculturation to Demographics and Dietary Habits Among Korean Americans: Jeongseon Kim, Young Ja Sim; Korean J Community Nutr 2001;6(2):243-249. Published online May 31, 2001

Abstract PDF: This study investigated how acculturation varies with demographic variables and is related to dietary habits among Korean Americans. The respondents were 162 Korea Americans aged at least 18 years old residing in the Greater New York metropolitan area. The level of acculturation was measured using a modified Suinn-Lew Asian Self-Identity Acculturation(SL-ASIA) scale. Acculturation was operationally defined to be composed of 6 factors, which are language, media use, friendship, food, pride, and ethnic self-identity. Each factor in the level of acculturation was identified by how it is related to demographics and dietary habits in the method of correlation coefficients and stepwise multiple regressions analyses. The reliability of the modified SL-ASIA scale was high as measured by Cronbach alpha of .92. The level of acculturation was related to place of birth, age, length of residence in the U.S., and education. The younger, the longer they had lived in the U.S., and the more they were educated, the more acculturated. Acculturation could be predictable for 52% of its variance with all demographic variables. Among the 6 factors in the level of acculturation, five of them, language, media use friendship, food, and ethnic self-identity were correlated with dietary habit changes after immigration and type of meals. All 6 acculturation factors could predict 21% of change in dietary habits. the information from this study can be used to describe usual describe usual dietary habits according to various aspects of acculturation to better understand the dynamics among acculturation, demographics, and dietary habits.

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