Korean Journal of Community Nutrition

Original Article

[English]
Korean and Chinese University Students' Importance and Performance Analysis for Quality Attributes by Coffee Type in Daejeon: Hye Young Kim, Hye Kyung Chung, Hae Young Lee; Korean J Community Nutr 2011;16(4):511-524. Published online August 31, 2011; DOI: https://doi.org/10.5720/kjcn.2011.16.4.511

The purposes of this study was to investigate importance and performance for coffee quality attributes in Korean and Chinese university students by 3 types of coffee; coffee in coffee houses, coffee in vending machines and canned/bottled coffee. Survey was done for 360 students in Daejeon with developed questionnaires including general information, favorite type of coffee and 15 quality attributes of coffee. Finally, data from 168 Korean and 126 Chinese university students was used for statistical analysis by SPSS 18.0 package program. Results of this study were as follows: for favorite type of coffee, the rates of coffee in coffee houses, coffee in vending machines and canned/bottled coffee were 43.0% 34.8% and 22.2% in Korean students and 8.7%, 78.0%, and 12.2% in Chinese students, respectively. Comparing Chinese students and Korean students showed higher importance for several quality attributes of coffee in coffee house (p < 0.05), but lower importance for most quality-attributes of coffee in vending machine (p < 0.05) and canned/bottled coffee (p < 0.05). According to importance and performance analysis, strategies for increasing satisfaction were to improve 'price' of canned/bottled coffee in Korean students, and 'taste', 'volume', 'concentration' and 'variety' of canned/bottled coffee and 'freshness' of coffee in vending machine in Chinese students. These results suggested that differentiated marketing plans between Korean and Chinese university students should be needed in coffee industry.

Citations

Citations to this article as recorded by

Influence of Language of Packaging Labels on Consumers’ Buying Preferences
Han-Chiang Ho, Candy Lim Chiu, Dai Jiang, Jiale Shen, Hong Xu
Journal of Food Products Marketing.2019; 25(4): 435. CrossRef
Health-related Factors and Nutritional Status in Shift-workers at Coffee Shops - Focused on Single Women in Twenties in Seoul -
Seung-Lim Lee, Soo-Jin Kim
Korean Journal of Community Nutrition.2013; 18(5): 467. CrossRef
Importance-Performance Analysis of Quality Attributes of Coffee Shops and a Comparison of Coffee Shop Visits between Koreans and Mongolians
Mi-Na Jo, Bolorerdene Purevsuren
Journal of the Korean Society of Food Science and Nutrition.2013; 42(9): 1499. CrossRef
IPA Analysis according to the Attributes of the Franchise Coffee Shop Selection of College Students in Busan
Kyung-Hee Kim
Journal of the Korean Society of Food Culture.2013; 28(2): 195. CrossRef
Analysis of University Student' Perception of Coffee Shop Prices through Price Sensitivity Measurements
Hyun-Ah Kim
Journal of the Korean Society of Food Science and Nutrition.2012; 41(8): 1182. CrossRef
A Study on the Differences in Dietary Satisfaction with Age in North Korean Refugees
Eun-Jung Lee, Yong-Qin Pei
Journal of the Korean Society of Food Culture.2012; 27(6): 636. CrossRef
Survey on Consumption of Coffee Beverages and Energy Contribution Ratios of Coffee Beverages and Accompanying Snacks by College Students in Daejeon City and Chungnam Province in Korea
Young-Hee Lim, Sun-Hyo Kim
Journal of the Korean Society of Food Culture.2012; 27(3): 240. CrossRef
Changes in Food and Nutrient Intakes of College Students between 1999 and 2009
Han Byul Jang, Hwa Young Lee, Young-Hee Han, Jeehye Song, Ki Nam Kim, Taisun Hyun
Korean Journal of Community Nutrition.2011; 16(3): 324. CrossRef
The Antecedents of Coffee Satisfaction by Lifestyle Segments for Korean and Chinese University Students in Korea
Hye-Kyung Chung, Hye-Young Kim, Hae-Young Lee
Korean Journal of Community Nutrition.2011; 16(6): 782. CrossRef

162 View
0 Download
9 Crossref

First
Prev
Page of 1
Next
Last

Search