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[Korean]
Effect of Type of Nutrition Labeling on the Healthfulness Evaluation and Purchase Intentions of Home Meal Replacements (HMR) in South Korea
Mee-Young Joe
Korean J Community Nutr 2022;27(5):387-396.   Published online October 31, 2022
DOI: https://doi.org/10.5720/kjcn.2022.27.5.387
AbstractAbstract PDF
Objectives
The purpose of this study was to examine the effects of the types of nutrition labeling on the processing fluency, health evaluation and purchase intentions of home meal replacements.
Methods
This online experimental study was conducted from December 29 to 31, 2019 and included 134 participants. The research design was 2 (Objective nutrition labeling: present vs. absent) X 2 (Evaluative nutrition labeling: present vs. absent) and each participant was randomly assigned to one of four groups. As stimuli, five types of ready-to-heat foods sold in the market were used.
Results
Processing fluency (4.91 points) and purchase intention (4.13 points) were significantly high when both evaluative nutrition labeling and objective nutrition labeling were presented, and healthfulness evaluation (4.47 points) was significantly high when only evaluative nutrition labeling was presented. All three variables were measured to be high when evaluative nutrition labeling was presented. The evaluative nutrition labeling that visually represented nutritional values was found to be more effective for processing fluency, healthfulness evaluation, and purchase intention than the objective nutrition labeling representing the nutritional value of the product in numbers and proportions.
Conclusions
These results show that it is necessary to develop various types of evaluative nutrition labeling to enable consumers to choose and purchase healthful home meal replacements. Also, consumer education and public campaigns are needed to encourage consumers to select healthier home-cooked meals using nutrition labeling.

Citations

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  • Analysis of Dietary Behavior and Sustainable Dietary Life Competency in Families According to Parents’ Dietary Lifestyle: Using the 2021 Korea Consumer Behavior Survey for Food
    Sun A Choi, Jeong Ok Rho
    Journal of the Korean Society of Food Science and Nutrition.2023; 52(11): 1179.     CrossRef
  • Study on the consumption practices and Importance-Satisfaction Analysis of meal-kit selection attributes among adults in their 20s and 30s
    Se-Eun Kim, Hyun-Joo Bae
    Journal of Nutrition and Health.2023; 56(3): 315.     CrossRef
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Original Articles
[English]
Home Meal Replacement Use and Eating Habits of Adults in One-Person Households
Mi Kyeong Choi, Eun Sun Park, Mi Hyun Kim
Korean J Community Nutr 2019;24(6):476-484.   Published online December 31, 2019
DOI: https://doi.org/10.5720/kjcn.2019.24.6.476
AbstractAbstract PDFPubReader
OBJECTIVES
The rise of one-person households may have consequences for food consumption patterns, and eating habits. This study investigated the home meal replacement (HMR) use and eating habits among adults in their 20s-30s living in one-person households.
METHODS
A total of 247 adults aged 26–39 years participated in this study. The subjects were divided into three group according to the household type; one-person households (n=80), two-person households (n=49), and multi-family (three and more members) households (n=118). Their use of HMRs (classified as ready-to-eat, ready-to-cook, and fresh convenience foods) and their eating habits were all compared.
RESULTS
The mean age of the subjects was 30.5 years, 47.8% were male, and there was no significant difference in age, gender, occupation, and monthly income according to the type of household. The intake frequency of total HMR and ready-to-eat foods was significantly higher in one-person households among the three groups. People in one-person households consumed more HMRs alone, and spent more money to buy HMRs. Undesirable dietary habit scores like unbalanced eating (p<0.05) and eating salty foods (p<0.05) were significantly higher in the one-person households. Among the total subjects, the unbalanced eating scores showed a significant positive correlation with the intake frequency of ready-toeat foods, while the unbalanced eating scores showed negative correlation with the preference of fresh convenience foods. The scores for eating salty foods showed a significant positive correlation with the intake frequency and preference of ready-to-eat foods and ready-to-cook foods, while there was negative correlation with the intake frequency and preference of fresh convenience foods.
CONCLUSIONS
Adults in their 20s–30s in one-person households consumed more ready-to-eat foods than those in multi-family households. In addition, people with one-person households had more unbalanced diets and ate more salty foods, and these undesirable eating habits showed a significant positive correlation with the use of ready-to-eat or ready-to-cook foods. These results should be addressed for producing healthier ready-to-eat/ready-to-cook foods and implementing nutrition education for making healthy food choices of one-person households, which are steadily increasing.

Citations

Citations to this article as recorded by  
  • 가정간편식 수산 제품 인식정도에 따른 가정간편식 수산 제품 이용실태 조사
    정은 이, 복미 정
    Korean Journal of Food and Cookery Science.2024; 40(4): 284.     CrossRef
  • Development of Functional Material by Using Bacillus subtilis Harboring α-Amylase and Protease Enzyme Activity
    Jae-Hyuk Lee, Gi-Seong Moon
    Current Topic in Lactic Acid Bacteria and Probiotics.2023; 9(2): 81.     CrossRef
  • The frequency of convenience food consumption and attitude of sodium and sugar reduction among middle and high school students in Seoul: a descriptive study
    Seoyeon Park, Yeonhee Shin, Seoyeon Lee, Heejung Park
    Korean Journal of Community Nutrition.2023; 28(4): 269.     CrossRef
  • Problems Encountered in Analyzing the Market Size, Purchase, and Consumption of HMR in the Republic of Korea
    Sung Ok Kwon, Injoo Choi, Yoojeong Joo, Jihyun Yoon
    Korean Journal of Community Nutrition.2022; 27(6): 480.     CrossRef
  • Qualities of rice-based home meal replacement products upon microwave cooking
    Gi-Un Seong, Yu Mi Kim, Jun-Hyeon Cho, Ji-Yoon Lee, Sais-Beul Lee, Dongjin Shin, Dong-Soo Park, Kwang-Sup Youn, Ju-Won Kang
    Korean Journal of Food Preservation.2022; 29(5): 715.     CrossRef
  • Comparison of Dietary Behaviors and the Prevalence of Metabolic Syndrome in Single- and Multi-Person Households among Korean Adults
    Kyung Won Lee, Dayeon Shin
    Healthcare.2021; 9(9): 1116.     CrossRef
  • Relationship between Eating Behavior and Healthy Eating Competency of Single-Person and Multi-Person Households by Age Group
    Seung-Hee Hong, Ji-Myung Kim
    Korean Journal of Community Nutrition.2021; 26(5): 337.     CrossRef
  • Analysis of Contamination of Total Aerobic Bacteria and Foodborne Pathogens in Home Meal Replacement (HMR) and the Importance of Food Hygiene Management
    Hyun Jin Cho, Jeeyeon Lee
    Resources Science Research.2021; 3(2): 63.     CrossRef
  • Studies of Selection Attributes for Lunch Boxes (Dosirak) Using Conjoint Analysis among Single Men
    A Reum Han, Sung Suk Chung, Jeong Ok Rho
    Journal of the Korean Society of Food Science and Nutrition.2021; 50(8): 884.     CrossRef
  • Healthy Eating Capability of One-person Households-The Effects of Eating Alone, Meal Types, and Dietary Lifestyles
    Seonglim Lee, Ilsook Choi, Junghoon Kim
    Family and Environment Research.2020; 58(4): 483.     CrossRef
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[English]
The Effect of Consumers' Factors of Food Choices on Replacing Soft Drinks with Carbonated Water
Seoyoung Park, Dongmin Lee, Jaeseok Jeong, Junghoon Moon
Korean J Community Nutr 2019;24(4):300-308.   Published online August 31, 2019
DOI: https://doi.org/10.5720/kjcn.2019.24.4.300
AbstractAbstract PDFPubReader
OBJECTIVES
This research was conducted to identify the consumers' food choice factors that affect the consumers' replacement of soft drinks with carbonated water.
METHODS
The present study used secondary data from a consumer panel survey conducted by the Rural Development Administration of Korea, and the data included the panel members' purchase records based on their monthly spending receipts. The survey asked the participants about their food choice factors and their personal responsibility for their health. This survey included independent variables for the consumers' food purchase factors. As a dependent variable, two types of groups were defined. The replacement group included those people who increased their purchase of carbonated water and decreased their purchase of soft drinks. The non-replacement group included those people who did not change their purchase patterns or they increased their purchase of soft drinks and they decreased their purchase of carbonated water. Logistic regression analysis was conducted to determine the consumers' food choice factors that were associated with replacing soft drinks with carbonated water.
RESULTS
The replacement group was significantly associated with (1) a younger age (OR=0.953), (2) being a housewife (OR=2.03), (3) higher income (OR=1.001) and (4) less concern about price (OR=0.819) when purchasing food. This group also showed (5) higher enjoyment (OR=1.328) when choosing food and (6) they took greater responsibly for their personal health (OR=1.233).
CONCLUSIONS
This research is the first study to mainly focus on soft drinks and carbonated water. The result of this research showed that young, health-conscious consumers with a higher income and who are more interested in food have more possibilities to replace soft drinks with carbonated water. These research findings may be applied to consumers who have characteristics that are similar to the young health-conscious consumers and the results can help to suggest ways to reduce sugar intake and improve public health. However, this research has a limitation due to the application of secondary data. Therefore, a future study is needed to develop detailed survey questions about food choice factors and to extend these factors to all beverages, including soft drinks made with sugar substitutes, so as to reflect the growth of alternative industries that use artificial sweeteners or different types of sugar to make commercially available drinks.

Citations

Citations to this article as recorded by  
  • Effects of the Dietary Behavior-Related Consumer Competency on the Purchase Satisfaction of Fresh Food via Early-Morning Delivery Service
    Soon-Ok Lee, Ji-Young Kim, Seung-Min Lee
    Journal of the Korean Society of Food Science and Nutrition.2021; 50(6): 612.     CrossRef
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[English]
A Comparative Study on the Designer-Oriented Current Status of Menu Book Designs in the Restaurants of Incheon Area
Sunja Kwon, Joon Hyun Lee
Korean J Community Nutr 2010;15(2):253-265.   Published online April 30, 2010
AbstractAbstract PDF
The purpose of this study was to examine the designs of the menu books as an important tool of marketing and then present its improvement strategies. For this, the investigator comparatively examined the current status of menu book designs of the restaurants in Incheon area with 295 managers and then analyzed menu book designs by its designers. Menu book designers were printing houses (42.0%), specialized business (31.9%) and managers/employees (26.1%). 51.5% of menu books were impossible to substitute partially. Even there were seasonal menus or event menus, 27.5% of them were impossible to replace menu books partially; therefore, it was impossible to take a prompt action for seasonal or event menus. The easiness of understanding the terminology in menu books was average 2.74 +/- 0.45(3-point scale). The harmony of menu book design with restaurants was average 2.46 +/- 0.51 (3-point scale). Comparing to the menu books designed in specialized business, the menu books designed in printing houses or by managers/employees were uniform in type sizes (p < 0.001), had no menu photos (p < 0.001) and explanations (p < 0.001), and did not classify menus by groups (p < 0.001) in general. In addition, profit-making menus were not properly emphasized (p < 0.001), thus making the design of menu books a little improper. Therefore, it is necessary to educate managers in the restaurants to understand the importance of menu books and thus improve it. In addition, by maintaining close communication with designers of menu books, managers in the restaurants must ensure for their menu books to be designed appropriately, thus making their menu books play the role of an important marketing tool.
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[English]
The Structural Correlation between Consumer's Attitudes and Intention of Repurchase of Home Meal Replacement (HMR) according to the Product Categories
Lana Chung, Hae Young Lee, Il sun Yang
Korean J Community Nutr 2007;12(3):344-351.   Published online June 30, 2007
AbstractAbstract PDF
The purposes of this study were to analyze the consumer inclination to convenience towards HMR in order to verify the structural correlation of the actual state of consumption, and to analyze consequently, the direct or indirect effects among 'frequency of using,' 'preference', 'satisfaction', and 'intention to repurchase'. The subjects were adults in their twenties or older who had used HMRs and lived in Seoul and Gyeonggi Province in Korea. Random sampling of 550 subjects, who were distributed a questionnaire from March 12 to 30, 2005. A total of 451 questionnaires were returned (the return rates were 82%). The main results of this study were as follows : Regarding the types of HMR, 'Ready to eat' had higher preference (3.31), satisfaction (3.33) and 'intention to purchase it again' (3.38) than those of 'Ready to heat' and 'Ready to end-cook.' Consumer inclination to convenience towards HMR was analyzed in order to verify the structural correlation of the actual state of consumption, and consequently, the direct or indirect effects among 'frequency of using,' 'preference', 'satisfaction', and 'intention to repurchase' were analyzed. The gross effect of 'frequency of using' on 'intention to repurchase' was 0.435, the gross effect of preference on 'intention to purchase it again' was 0.659, and the gross effect of satisfaction on 'intention to purchase it again' was 0.772 for 'Ready to eat.' The gross effect of 'frequency of using' on 'intention to repurchase' was 0.448, the gross effect of preference on 'intention to repurchase' was 0.556, and the gross effect of satisfaction on 'intention to repurchase' was 0.654 for 'Ready to heat.' The gross effect of 'frequency of using' on 'intention to repurchase' was 0.432, the gross effect of preference on 'intention to repurchase' was 0.494, and the gross effect of satisfaction on 'intention to repurchase' was 0.608 for 'Ready to end-cook.' To summerize the above results, there was a difference of the structural correlation among component concepts of the actual state of consuming according to the criteria of HMR. Thus, it implied that differentiated sales strategies were needed according to the criteria of HMR.
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