Korean Journal of Community Nutrition

Original Articles

[English]
The Effect of Consumers' Factors of Food Choices on Replacing Soft Drinks with Carbonated Water: Seoyoung Park, Dongmin Lee, Jaeseok Jeong, Junghoon Moon; Korean J Community Nutr 2019;24(4):300-308. Published online August 31, 2019; DOI: https://doi.org/10.5720/kjcn.2019.24.4.300

OBJECTIVES
This research was conducted to identify the consumers' food choice factors that affect the consumers' replacement of soft drinks with carbonated water.
METHODS
The present study used secondary data from a consumer panel survey conducted by the Rural Development Administration of Korea, and the data included the panel members' purchase records based on their monthly spending receipts. The survey asked the participants about their food choice factors and their personal responsibility for their health. This survey included independent variables for the consumers' food purchase factors. As a dependent variable, two types of groups were defined. The replacement group included those people who increased their purchase of carbonated water and decreased their purchase of soft drinks. The non-replacement group included those people who did not change their purchase patterns or they increased their purchase of soft drinks and they decreased their purchase of carbonated water. Logistic regression analysis was conducted to determine the consumers' food choice factors that were associated with replacing soft drinks with carbonated water.
RESULTS
The replacement group was significantly associated with (1) a younger age (OR=0.953), (2) being a housewife (OR=2.03), (3) higher income (OR=1.001) and (4) less concern about price (OR=0.819) when purchasing food. This group also showed (5) higher enjoyment (OR=1.328) when choosing food and (6) they took greater responsibly for their personal health (OR=1.233).
CONCLUSIONS
This research is the first study to mainly focus on soft drinks and carbonated water. The result of this research showed that young, health-conscious consumers with a higher income and who are more interested in food have more possibilities to replace soft drinks with carbonated water. These research findings may be applied to consumers who have characteristics that are similar to the young health-conscious consumers and the results can help to suggest ways to reduce sugar intake and improve public health. However, this research has a limitation due to the application of secondary data. Therefore, a future study is needed to develop detailed survey questions about food choice factors and to extend these factors to all beverages, including soft drinks made with sugar substitutes, so as to reflect the growth of alternative industries that use artificial sweeteners or different types of sugar to make commercially available drinks.

Citations

Citations to this article as recorded by

Effects of the Dietary Behavior-Related Consumer Competency on the Purchase Satisfaction of Fresh Food via Early-Morning Delivery Service
Soon-Ok Lee, Ji-Young Kim, Seung-Min Lee
Journal of the Korean Society of Food Science and Nutrition.2021; 50(6): 612. CrossRef

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[English]
A Study on the Status of Beverage Consumption of the Middle School Students in Jeonju: Moon Ja Song, Eun Mi An, Hee Sook Shon, Suk Bae Kim, Youn Soo Cha; Korean J Community Nutr 2005;10(2):174-182. Published online April 30, 2005

Abstract PDF: To investigate how the beverage consumption of middle school students are different in some respects; favorite kinds, drinking time and so on. 579 middle school students in Jeonju were participated in this study. This study shows the frequency of drinking beverage and the correlation between the frequency and the various factors to have effects on the frequency. The students usually drink water 8.55 times, milk or yogurt 3.01 times, sport beverage 2.13 times, soft drink 1.93 times, and fruit and vegetable juice 1.85 times for one week. The boy students prefer more soft or sport drink to the girl students. However the drinking of other beverages such as water, milk, juice, traditional ones don't have any meaningful differences between the boys and the girls. The students drink water mostly when they have meals. And the second consuming beverage is milk at table. It explains the students who drink more milk than water with bread. There is a big difference according to their excercise frequency. The students who excercise regularly or excercise over 3 hours drink more soft or sport drink and milk or yogurt than the students who exercise less than 1 hour. The beverages are firstly needed during the exercise because they sweat. And the second beverage time is when they have snacks and when they take a break. It should be suggested that nutrition education targeted to middle school students and their parents should encourage limited consumption of soft drinks. Therefore, policies that limit students' access to soft drinks at schools should be promoted.

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