Korean Journal of Community Nutrition

Original Articles

[English]
Effect of Sustainability Management at Coffee Houses on Customers' Store Image and Behavioral Intention: Joongwon Shin, Soyoung Kim, Jihyun Yoon; Korean J Community Nutr 2012;17(4):494-503. Published online August 31, 2012; DOI: https://doi.org/10.5720/kjcn.2012.17.4.494

The purpose of this study was to examine the effect of sustainability management (SM) at coffee houses on customers' store image and behavioral intention. In addition, customers' willingness to pay a premium for sustainable coffee houses was studied. During October 2011, a web survey was conducted via an on-line research company with customers aged 20 to 39 visiting one of the top five coffee houses in Korea at least once a month. A total of 300 targeted customers responded and all the data were analyzed. An exploratory factor analysis derived two dimensions of SM: SM in Social and Environmental Perspective and SM in Economic Perspective. The result of structural equation modeling indicated that SM in Economic Perspective at coffee houses had a significant positive effect on customers' behavioral intention with mediating effect by store image, but SM in Social and Environmental Perspective did not have such effect. Approximately one-third (31%) of the respondents were willing to pay a premium for a sustainable coffee house in a scenario. approximately 84% of the respondents unwilling to pay a premium for the sustainable coffee house chose the cost-related reasons including "Coffee price at the coffee house that they most often visit is already expensive (62.3%)" for such unwillingness. The results of this study showed that SM of coffee houses, especially that in Economic Perspective, could contribute to store image, and therefore increase customers' favorable behavioral intention, although the additional cost resulted from such SM practices might not be easily accommodated by customers.

Citations

Citations to this article as recorded by

Mediating Effects of Social Connectedness on the Relationship between Sustainability Management and Brand Loyalty at Coffee Specialty Shops
Na-Young Yi
Korean Journal of Food and Cookery Science.2018; 34(5): 533. CrossRef
Dietitians' Self-Evaluation and Barriers to Sustainable Practices for School Foodservice Management : Focused on Daejeon and Chungnam Area
Na-Young Yi
Korean Journal of Food & Cookery Science.2017; 33(3): 342. CrossRef
The influences of sustainability management at institutional foodservice on store image and behavioral intention
Jiyoon Ahn, Sunhee Seo
Journal of Nutrition and Health.2015; 48(2): 199. CrossRef
Relationship of TBL Component in Corporate Sustainable Management of Fashion Company with Company Evaluation and Brand Image
Dongkyu Na, Jeongwon Lee, Youngjoo Na
Fashion & Textile Research Journal.2014; 16(2): 293. CrossRef
Health-related Factors and Nutritional Status in Shift-workers at Coffee Shops - Focused on Single Women in Twenties in Seoul -
Seung-Lim Lee, Soo-Jin Kim
Korean Journal of Community Nutrition.2013; 18(5): 467. CrossRef

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[English]
A Study of the Sustainability of NutriPlus Program Effect - in Pohang Area -: Ji Hye Kang, Ho Kyung Ryu; Korean J Community Nutr 2011;16(2):206-214. Published online April 30, 2011; DOI: https://doi.org/10.5720/kjcn.2011.16.2.206

Abstract PDF PubReader

This study was conducted to investigate the effect of the NutriPlus+ Program and to observe how the improved statuses were maintained after the program's termination. The subjects were infants and their parents, who have participated in the NutriPlus+ Program conducted by South Healthcare Center in Po-hang for longer than six months, during the period 2007 - 2010. The survey was conducted with questionnaires, and scores were tabulated from each question. After the intervention of the program, scores representing degrees of nutrition knowledge and nutrition attitude increased. The rate of nutritional risk by anthropometric measurement decreased, and the prevalence rate of anemia was significantly decreased as well. The number of subjects lacking any nutrients, except for iron and vitamin C, decreased, which indicates that the NutriPlus+ Program was effective. After enough time had passed after the intervention's completion; however, the scores of nutrition knowledge and nutrition attitude decreased. The number of subjects with low height and weight (proportional to their age) relatively decreased, and the prevalence rate of anemia increased slightly. The number of subjects lacking in energy and calcium consumption increased as well, which indicates that the effect of the NutriPlus+ Program was not maintained after the program's termination.

Citations

Citations to this article as recorded by

Study on the correlation between nutrition knowledge, dietary attitudes of guardians, and nutritional status of infants and toddlers - Nutrition-Plus program in Jeonju
Eun Young Song, Jeong Ok Rho
Journal of Nutrition and Health.2018; 51(3): 242. CrossRef
A Research on the Health Care and the Demand for Visiting Health Care Services for Vulnerable Children in Comparison with Non-vulnerable Children in a Region
Hye Kyung Nam
Journal of Korean Public Health Nursing.2016; 30(3): 556. CrossRef
Changes of Knowledges and Attitudes on Nutrition after 'NutriPlus Program', part of Convergence Education
Mi-Sun Jang, Hyun-Hee Park, Eun-Hee Park, Hae-Ryoung Park
Journal of Digital Convergence.2015; 13(5): 385. CrossRef
The Cost-Benefit Analysis of the NutriPlus Program in Daejeon Dong-gu Health Center
Hyun Ju Kim, Sung Han Kim
The Korean Journal of Food And Nutrition.2015; 28(4): 717. CrossRef
The Effect of NutriPlus Program among 1-5 Year Children in Daejeon Area - The Improvement in Nutritional Status of Children and Nutrition Knowledge and Attitude of Parents -
Seon-A Park, Eun-Young Yoon
Korean Journal of Community Nutrition.2013; 18(1): 1. CrossRef
A Study on Classification of Obesity for Koreans based on the Articles in the Korean Journal of Community Nutrition - Articles Enlisted from 1996 to 2011 -
Youngnam Kim
Korean Journal of Community Nutrition.2013; 18(5): 525. CrossRef

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