Hye-Kyung Chung; Ju Hee Kang; Hae-Young Lee

doi:10.5720/kjcn.2011.16.1.86

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Usefulness, Attitude for Using and Purchase Intention on Food Labeling of Housewives and University Students: Hye-Kyung Chung, Ju Hee Kang, Hae-Young Lee; Korean Journal of Community Nutrition 2011;16(1):86-97.
DOI: https://doi.org/10.5720/kjcn.2011.16.1.86
Published online: February 28, 2011

Department of Nutrition Services, Gangnam Severance Hospital, Yonsei University College of Medicine, Seoul, Korea.

¹Department of Food and Nutrition, Yonsei University, Seoul, Korea.

²Department of Food and Nutrition, Sangji University, Wonju, Korea.

Corresponding author: Hae-Young Lee, Department of Food and Nutrition, Sangji University, 660 Woosan-dong, Wonju 220-702, Korea. Tel: (033) 730-0492, Fax: (033) 738-7740, hy1317@sangji.ac.kr

• Received: November 18, 2010 • Revised: January 24, 2011 • Accepted: February 9, 2011

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Abstract
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REFERENCES

Abstract

The purpose of this study was to examine the usefulness, attitude for using on food labeling such as nutrition labeling, organic food labeling and food additives labeling, and purchase intention in Korean housewives and university students. A total of 320 subjects participated in study from October to November in 2008. They answered to developed questionnaire and 300 subjects (149 housewives, 151 students) completed all questions. The statistical analyses were performed using by SPSS 17.0 package program. The rates of checking the nutrition labeling, organic food labeling and food additives labeling were 57.3%, 57.2% and 63.3%, respectively. Comparing housewives with university students, housewives showed significantly more positive usefulness, attitude for using, purchase intention in some questions about nutrition labeling, organic food labeling and food additives labeling (p < 0.05). Subjects who checked each food labeling on purchasing had more positive usefulness, attitude for using and purchase intention in all questions (p < 0.01). For nutrition labeling and organic food labeling, usefulness (each value of β was 0.362, 0.354) and attitude for using (each value of β was 0.336, 0.301) were independent factors for purchase intention (p < 0.001). For food additives labeling, only usefulness had an effect on purchase intention. In conclusion, usefulness, attitude for using food labeling and purchase intention were different between housewives and university students. Moreover, usefulness and attitude for using food labeling affected positively on purchase intention.
Keywords: usefulness; attitude for using; purchase intention; food labeling

NOTES

This research was supported by Sangji University Research Fund, 2008.

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Fig. 1

The rate of subjects who check the nutrition labeling.

Fig. 2

The rate of subjects who check organic food labeling.

Fig. 3

The rate of subjects who check food additives labeling.

Table 1

General characteristics of subjects

^***: p < 0.001

1) For housewives

2) For housewives having a child

Table 2

Usefulness, attitude for using and purchase intention about nutrition labeling

^*: p < 0.05, ^**: p < 0.01, ^***: p < 0.001

1) Likert-type 5 point scale : 1 = strongly disagree, 5 = strongly agree

2) Reverse coding

Table 3

Usefulness, attitude for using and purchase intention about organic food labeling

^**: p < 0.01, ^***: p < 0.001

1) Likert-type 5 point scale : 1 = strongly disagree, 5 = strongly agree

2) Reverse coding

Table 4

Usefulness, attitude for using and purchase intention about food additives labeling

^*: p < 0.05, ^**: p < 0.01, ^***: p < 0.001

1) Likert-type 5 point scale : 1 = strongly disagree, 5 = strongly agree

2) Reverse coding

Table 5

Correlation of usefulness, attitude for using with purchase intention about food labeling

^***: p < 0.001

1) Correlation coefficient

Table 6

Regression of usefulness and attitude for using on purchase intention about food labeling

1) R = 0.637 R² = 0.405 adjusted R² = 0.401 F = 101.150^***

2) R = 0.619 R² = 0.384 adjusted R² = 0.380 F = 92.440^***

3) R = 0.486 R² = 0.236 adjusted R² = 0.231 F = 45.961^***

^**: p < 0.01, ^***: p < 0.001

Figure & Data

REFERENCES

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Usefulness, Attitude for Using and Purchase Intention on Food Labeling of Housewives and University Students

Korean J Community Nutr. 2011;16(1):86-97. Published online February 28, 2011

DOI: https://doi.org/10.5720/kjcn.2011.16.1.86

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Usefulness, Attitude for Using and Purchase Intention on Food Labeling of Housewives and University Students

Fig. 1 The rate of subjects who check the nutrition labeling.

Fig. 2 The rate of subjects who check organic food labeling.

Fig. 3 The rate of subjects who check food additives labeling.

Fig. 1

Fig. 2

Fig. 3

Usefulness, Attitude for Using and Purchase Intention on Food Labeling of Housewives and University Students

Table 1

General characteristics of subjects

^***: p < 0.001

1) For housewives

2) For housewives having a child

Table 2

Usefulness, attitude for using and purchase intention about nutrition labeling

^*: p < 0.05, ^**: p < 0.01, ^***: p < 0.001

1) Likert-type 5 point scale : 1 = strongly disagree, 5 = strongly agree

2) Reverse coding

Table 3

Usefulness, attitude for using and purchase intention about organic food labeling

^**: p < 0.01, ^***: p < 0.001

1) Likert-type 5 point scale : 1 = strongly disagree, 5 = strongly agree

2) Reverse coding

Table 4

Usefulness, attitude for using and purchase intention about food additives labeling

^*: p < 0.05, ^**: p < 0.01, ^***: p < 0.001

1) Likert-type 5 point scale : 1 = strongly disagree, 5 = strongly agree

2) Reverse coding

Table 5

Correlation of usefulness, attitude for using with purchase intention about food labeling

^***: p < 0.001

1) Correlation coefficient

Table 6

Regression of usefulness and attitude for using on purchase intention about food labeling

1) R = 0.637 R² = 0.405 adjusted R² = 0.401 F = 101.150^***

2) R = 0.619 R² = 0.384 adjusted R² = 0.380 F = 92.440^***

3) R = 0.486 R² = 0.236 adjusted R² = 0.231 F = 45.961^***

^**: p < 0.01, ^***: p < 0.001

Table 1 General characteristics of subjects

^***: p < 0.001

1) For housewives

2) For housewives having a child

Table 2 Usefulness, attitude for using and purchase intention about nutrition labeling

^*: p < 0.05, ^**: p < 0.01, ^***: p < 0.001

1) Likert-type 5 point scale : 1 = strongly disagree, 5 = strongly agree

2) Reverse coding

Table 3 Usefulness, attitude for using and purchase intention about organic food labeling

^**: p < 0.01, ^***: p < 0.001

1) Likert-type 5 point scale : 1 = strongly disagree, 5 = strongly agree

2) Reverse coding

Table 4 Usefulness, attitude for using and purchase intention about food additives labeling

^*: p < 0.05, ^**: p < 0.01, ^***: p < 0.001

1) Likert-type 5 point scale : 1 = strongly disagree, 5 = strongly agree

2) Reverse coding

Table 5 Correlation of usefulness, attitude for using with purchase intention about food labeling

^***: p < 0.001

1) Correlation coefficient

Table 6 Regression of usefulness and attitude for using on purchase intention about food labeling