- [English]
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A Comparative Study of the Dietary Behavior of Adults Aged 20 and Over according to the Mukbang Viewing Time
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Ha-Yan Nam, Bok-Mi Jung
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Korean J Community Nutr 2021;26(2):93-102. Published online April 30, 2021
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DOI: https://doi.org/10.5720/kjcn.2021.26.2.93
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 Abstract
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- Objectives
This study was conducted to investigate the relationship between watching Mukbang (eating broadcasts) and dietary and health behavior in adults who watch Mukbang Methods: The questionnaire was administered on a self-written basis through online and offline formats to 800 adults (400 men and 400 women). The contents of the survey consisted of general characteristics, Mukbang viewing time per week, breakfast intake frequency, preference for menus when viewing Mukbang , delivery food intake frequency per week, late meal intake frequency per week, and health behavior. The subjects were divided into three groups according to Mukbang viewing time.
Results
The body weight of viewers was significantly higher whenMukbang viewing time was over 14 hours for both men and women. In particular, based on the BMI (body mass index), those who watched Mukbang for more than 14 hours were found to be overweight. People with more than 14 hours of Mukbang viewing time per week were found to prefer mostly carbohydrate-rich food and meat, while those with less than 7 hours of Mukbang viewing time per week showed a higher preference for vegetables and fruits. An analysis of the frequency of breakfast eaten showed that the rate of skipping breakfast was the highest for those who watched Mukbang for more than 14 hours per week, and the rate of eating breakfast daily was the highest in the case of fewer than 7 hours of viewing. In the case of high Mukbang viewing time per week, the frequency of food delivery and night eating was high. When Mukbang viewing time was high, the viewer’s interest in health was low and the frequency of exercising too was low.
Conclusions
Viewers with high Mukbang viewing time showed undesirable health and eating behavior. Thus, it is believed that proper nutrition education on improving eating habits and raising the awareness of correct eating habits is necessary for such viewers.
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Citations
Citations to this article as recorded by  - Addictive symptoms of mukbang watching: A qualitative interview study using directed content analysis
Kagan Kircaburun, Filipa Calado, Andrew Harris, Mark D. Griffiths
Emerging Trends in Drugs, Addictions, and Health.2024; 4: 100147. CrossRef - Mukbang and Cookbang watching and dietary behavior in Korean adolescents
Jimin Sung, Jae-Young Hong, Jihong Kim, Jihye Jung, Seoeun Choi, Ji Yun Kang, Mi Ah Han
Nutrition Research and Practice.2024; 18(4): 523. CrossRef - Effects of watching Mukbang and Cookbang videos on adolescents’ dietary habits and mental health: cross-sectional study using the 18th Korea Youth Risk Behavior Survey
Seung-Hee Hong
Korean Journal of Community Nutrition.2024; 29(2): 156. CrossRef - Mukbang watching in Iran: a brief report validating the Persian version of the mukbang addiction scale and its relationship with disordered eating decisions and habits
Reza Shabahang, Sohee Kim, Xiuhan Chen, Mara S. Aruguete, Ágnes Zsila
Current Psychology.2024;[Epub] CrossRef - Changes In the Activation of Supra-hyoid Muscles and Heart Rate of College Students During Food Intake According to Watching Mukbang
Byung-o Ahn, Sung-Min Son, Hyeong-Min Kim
American Journal of Health Behavior.2023; 47(4): 832. CrossRef - 밀키트 이용 고객의 식생활 양식과 밀키트 선택속성이 밀키트 제품의 만족도에 미치는 영향 분석
세은 김, 현주 배
Korean Journal of Food and Cookery Science.2023; 39(3): 187. CrossRef - The Relationship Between Watching Mukbang (Eating Show), Eating Behaviors, and Anthropometric Parameters in Iranian Female Students
Fatemeh Manafi Anari, Shahryar Eghtesadi
Journal of Research in Health Sciences.2023; 23(1): e00574. CrossRef - Health behaviors and eating habits in people’s 20s and 30s according to food content usage level on social media: a cross-sectional study
Seo-Yeon Bang, Bok-Mi Jung
Korean Journal of Community Nutrition.2023; 28(5): 392. CrossRef - Development and validation of Problematic Mukbang Watching Scale and Mukbang Watching Motives Scale: A cross-sectional study with adult mukbang watchers
Kagan Kircaburun, Andrew Harris, Filipa Calado, Mark D. Griffiths
Psychiatry Research Communications.2023; 3(3): 100138. CrossRef - Actual Status of Mukbang Viewing and Food Habits of University Students in Wonju Area
Seung-Lim Lee, Sun Hee Lee
The Korean Journal of Community Living Science.2022; 33(4): 631. CrossRef - Uses and gratifications of problematic mukbang watching – The role of eating and social gratification: A pilot study
Kagan Kircaburun, Mustafa Savcı, Emrah Emirtekin, Mark D. Griffiths
Journal of Psychiatric Research.2022; 146: 28. CrossRef - Problematic video-streaming: a short review
Maryam Rahat, Juliette Mojgani, Grace Lethbridge, Hashim Al-Bya, Beth Patterson, Carolina Goldman Bergmann, Michael Van Ameringen
Current Opinion in Behavioral Sciences.2022; 48: 101232. CrossRef
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