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A Comparative Study of the Dietary Behavior of Adults Aged 20 and Over according to the Mukbang Viewing Time
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Research Article
A Comparative Study of the Dietary Behavior of Adults Aged 20 and Over according to the Mukbang Viewing Time
Ha-Yan Nam, Bok-Mi Jung
Korean Journal of Community Nutrition 2021;26(2):93-102.
DOI: https://doi.org/10.5720/kjcn.2021.26.2.93
Published online: April 30, 2021
1Master’s graduate, Major in Nutrition Education, Graduate School of Education, Chonnam National University, Gwangju, Korea
2Professor, Division of Food and Nutrition, Chonnam National University, Gwangju, Korea
Corresponding author:  Bok-Mi Jung, Tel: +82-62-530-1353, Fax: +82-62-530-1339, 
Email: jbm@jnu.ac.kr
Received: 25 February 2021   • Revised: 28 April 2021   • Accepted: 29 April 2021
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Abstract

Objectives
This study was conducted to investigate the relationship between watching Mukbang (eating broadcasts) and dietary and health behavior in adults who watch Mukbang Methods: The questionnaire was administered on a self-written basis through online and offline formats to 800 adults (400 men and 400 women). The contents of the survey consisted of general characteristics, Mukbang viewing time per week, breakfast intake frequency, preference for menus when viewing Mukbang , delivery food intake frequency per week, late meal intake frequency per week, and health behavior. The subjects were divided into three groups according to Mukbang viewing time.
Results
The body weight of viewers was significantly higher whenMukbang viewing time was over 14 hours for both men and women. In particular, based on the BMI (body mass index), those who watched Mukbang for more than 14 hours were found to be overweight. People with more than 14 hours of Mukbang viewing time per week were found to prefer mostly carbohydrate-rich food and meat, while those with less than 7 hours of Mukbang viewing time per week showed a higher preference for vegetables and fruits. An analysis of the frequency of breakfast eaten showed that the rate of skipping breakfast was the highest for those who watched Mukbang for more than 14 hours per week, and the rate of eating breakfast daily was the highest in the case of fewer than 7 hours of viewing. In the case of high Mukbang viewing time per week, the frequency of food delivery and night eating was high. When Mukbang viewing time was high, the viewer’s interest in health was low and the frequency of exercising too was low.
Conclusions
Viewers with high Mukbang viewing time showed undesirable health and eating behavior. Thus, it is believed that proper nutrition education on improving eating habits and raising the awareness of correct eating habits is necessary for such viewers.


Korean J Community Nutr. 2021 Apr;26(2):93-102. Korean.
Published online Apr 30, 2021.
https://doi.org/10.5720/kjcn.2021.26.2.93
Copyright © 2021 The Korean Society of Community Nutrition
Original Article

A Comparative Study of the Dietary Behavior of Adults Aged 20 and Over according to the Mukbang Viewing Time

Ha-Yan Nam,1 and Bok-Mi Jung2
    • 1Master's graduate, Major in Nutrition Education, Graduate School of Education, Chonnam National University, Gwangju, Korea.
    • 2Professor, Division of Food and Nutrition, Chonnam National University, Gwangju, Korea.
  • Corresponding author: Bok-Mi Jung. Division of Food and Nutrition, Chonnam National University, 77 Yongbong-ro, Buk-gu, Gwangju 61186, Korea. Tel: +82-62-530-1353, Fax: +82-62-530-1339, Email: jbm@jnu.ac.kr
Received February 25, 2021; Revised April 28, 2021; Accepted April 29, 2021.

This is an Open-Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0/) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

Objectives

This study was conducted to investigate the relationship between watching mukbang (eating broadcasts) and dietary and health behavior in adults who watch mukbang.

Methods

The questionnaire was administered on a self-written basis through online and offline formats to 800 adults (400 men and 400 women). The contents of the survey consisted of general characteristics, mukbang viewing time per week, breakfast intake frequency, preference for menus when viewing mukbang, delivery food intake frequency per week, late meal intake frequency per week, and health behavior. The subjects were divided into three groups according to mukbang viewing time.

Results

The body weight of viewers was significantly higher when mukbang viewing time was over 14 hours for both men and women. In particular, based on the BMI (body mass index), those who watched mukbang for more than 14 hours were found to be overweight. People with more than 14 hours of mukbang viewing time per week were found to prefer mostly carbohydrate-rich food and meat, while those with less than 7 hours of mukbang viewing time per week showed a higher preference for vegetables and fruits. An analysis of the frequency of breakfast eaten showed that the rate of skipping breakfast was the highest for those who watched mukbang for more than 14 hours per week, and the rate of eating breakfast daily was the highest in the case of fewer than 7 hours of viewing. In the case of high mukbang viewing time per week, the frequency of food delivery and night eating was high. When mukbang viewing time was high, the viewer's interest in health was low and the frequency of exercising too was low.

Conclusions

Viewers with high mukbang viewing time showed undesirable health and eating behavior. Thus, it is believed that proper nutrition education on improving eating habits and raising the awareness of correct eating habits is necessary for such viewers.

Keywords
mukbang viewing time; adult; body mass index; dietary behavior; health behavior

Tables

Table 1
General characteristics of subjects according to mukbang viewing time

Table 2
Physical characteristics of subjects according to mukbang viewing time

Table 3
Preference score of menu according to mukbang viewing time

Table 4
Subjects' eating frequency of breakfast, delivery food, and night eating according to mukbang viewing time

Table 5
Health behavior of subjects according to mukbang viewing time

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Figure & Data

References

    Citations

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